Is Now Fresh (Petcurean) a good dog food?
Checked against NOW FRESH Grain Free Adult Recipe, 3.5 lb, 12 lb, and 22 lb · Updated Nov 2026
Label is missing an adequacy statement, calories, contact info and who makes it. 1 item not disclosed by the company.
0 of 8 WSAVA checks verified. 2 partly, 1 not disclosed, 5 not checked. Adequacy by formulation (no feeding trial). FDA animal food recall listings since 2024: 0 entries. Earlier: not checked.
A score of 0/8 means none of the eight checks has yet met our evidence standard: we either found no dated, public evidence, found evidence that was incomplete or out of date, or could not access the source. It is not a finding that the food is unsafe or of poor quality.
Employs a nutritionist?NOT CHECKED · not on the product page
Does the company employ a qualified nutritionist?
Not checked: the product page we read does not show this; it may be printed on the bag.
Who formulates the diet?NOT CHECKED · not on the product page
Who formulates the diets, and what are their credentials?
Not checked: the product page we read does not show this; it may be printed on the bag.
Quality control process?NOT CHECKED · not on the product page
What quality control measures does the company use?
Not checked: the product page we read does not show this; it may be printed on the bag.
Research conducted / published?NOT DISCLOSED
What research has the company conducted, and is it published?
No source line found.
Adequacy statementPARTLY
Nutritional adequacy statement: feeding trials or formulation?
“NOW FRESH™ Grain Free Adult Recipe is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for Maintenance.”
Source age: pdf metadata dated 2023-01-26, expired 2026-01-26
Source: assets.ctfassets.net · 2023-01-26 · 3.8 years old
Calories stated?PARTLY
Calories per cup / serving stated?
“ME per kg 3670 kcal/kg 3989 kcal/kg n/a ME per cup 404 kcal/cup 439 kcal/cup n/a”
Source age: pdf metadata dated 2023-01-26, expired 2026-01-26
Source: assets.ctfassets.net · 2023-01-26 · 3.8 years old
Contact info on label?NOT CHECKED · not on the product page
Contact information on the label?
Not checked: the product page we read does not show this; it may be printed on the bag.
Who makes it?NOT CHECKED · not on the product page
Who makes the food — the company’s own plants or a co-manufacturer?
Not checked: the product page we read does not show this; it may be printed on the bag.
Tap any row to read the exact source line.
What the label says
“NOW FRESH™ Grain Free Adult Recipe is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for Maintenance.”
- Calories: 404 kcal/cup
Label source: assets.ctfassets.net
Recall record
FDA animal food recall listings since 2024: 0 entries. Earlier: not checked. FDA does not post every recall.
Calories not on the label online — type the kcal/cup from your bag.
Open the calculatorNone of the 100 brands checked so far verifies all 8.